DIN, 350's old brand font, was great. It could be a little stiff in a particularly German way (apologies, Germans), but overall, it served 350 well. The biggest problem? We couldn't share it. Any volunteers who wanted to make their own materials with 350 fonts were out of luck.
So what do you do when you the tool you need doesn't exist? You make it yourself. Klima is my version of a more naturalastic DIN: slightly wider, with a similar geometric foundation but a plainspoken feel. In three weights with obliques, free for non-commercial use.
Get it at KLIMA.IO →
The goals for the new 350.org site:
- Attractive, but not "slick" — grassroots but not grungy, clean but not corporate, vibrant and hopeful but serious and grounded. 350 is unique and needs a unique visual personality to match
- Responsive — for increasing numbers of people using the internet on mobile devices
- Lightweight & Performant — for people with low-bandwidth connections or low-power devices
- Translatable — English, Español, Portugues, Deutsch and Français
- Flexible — the site needs to be able to support campaign goals that can change daily
- Easy-to-manage — non-technical staff can easily add and edit everything on the site
eARTh (Earth Art) was the world's first satellite-based art project, organized by Heidi Quante. I worked with artists in several of the locations, most notably on the Langjökull Glacier in Iceland and in Brighton, England.
In Iceland, I drew the shapes and created a gridded plan so that the organizers could reproduce the image quickly and accurately at scale (you can see the diagram I made at 0:55 in this piece by Icelandic news program Kastljós). In Brighton the challenge was similar, but with a twist — instead of designing an image from scratch, I was adapting the Stanley Donwood cover art from the 2006 Thom Yorke (a partner in the project) album "The Eraser." The image comes from the story of King Canute, in which he futilely attempts to hold back the tide (a metaphor for climate inaction if there ever was one).
Despite whipping rain, over a thousand people showed up in Brighton to take the photo. Langjökull glacier photos by Christopher Lund. Brighton photos by Sealand Aerial Photography Ltd.
Mountaintop Removal PSA
I worked with Rainforest Action Network to create a short video introducing the dangers of mountaintop removal coal mining to the public. We were lucky to get an excellent voiceover from Susan Sarandon, as well great footage from iLoveMountains.org, a regional anti-MTR group with talented and dedicated videographers. I was the director, editor and animator on the project.
Producers: Nell Greenberg and Jonathan McIntosh
Voiceover: Susan Sarandon
Lead Designer for 350.org
Born in Columbus, Ohio. Played with Legos. Loved to draw. Played drums in a high school band. Started messing around in Photoshop. Became a vegetarian. Studied green architecture at Western. Discovered that making posters and websites was more fun than building models. Moved to Washington DC to intern at Free Range. Moved to San Francisco to work for 350. Made some good friends. Ate too many burritos. Moved to Brooklyn for the hell of it.